Customer Relationship Management
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
CRM systems also give customerfacing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
- Sales forecasting
- Reports and dashboards
- Roles and profiles
- Mass email
- Email integration
- Multiple currencies